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They say that it is better to travel hopefully than to arrive. That is certainly the case for the latest Netflix bland butchery of one of my favourite recent books. The Thursday Murder Club promised so much and delivered so little in the end. Having devoured all the books in the series, it was fair to say that I was eagerly anticipating the film. A stellar cast, a great story, and considerable hype leading up to its release. Then only to disappoint. It was so Americanised and bland as to be inoffensive to any and entertaining to a modest degree. The Thursday Murder Club does have some parallels for investors and the ASX reporting season. It too became a Murder Club! In fact, not only Thursday, but every day really. Icon after icon was slain on the market as analyst’s forecasts were dashed, outlook statements were wishy washy and stock prices fell.
I have not seen a reporting season that claimed so many casualties. Not only were moves extreme and violent, but we seem to have had so many. Maybe it just felt that way as fear gets more clicks. Icons were for the hunting though. CSL crushed, WOW devastated, JHX squished and DMP fell over. Even former darling GYG was hit. It does trigger a few questions for investors. Are Blue Chips (or former blue chips) a safe place to invest? Are these companies really complying with continuous disclosure requirements. And what if the analyst forecasts are pretty much a waste of time and just a guess. The latter certainly seems that way. Is it the companies at fault or are the analysts just rubbish?
Continuous disclosure would seem to be an issue here. Companies like WOW and CSL have had plenty of opportunities to massage the market expectations down. Why then do we see 20% moves on surprise results?
Maybe the answer is not with the companies or with the analysts, but in the new world of algos and computerised trading. After all, the retail investor barely has time to get his or her head around the numbers before the carnage begins. Is it all these retail investors bailing? Are the instos just taking flight and fright or are the traders seeing stop losses triggered and then a cascade effect. It is enough to make you question why bother with trying to pick stocks that will do well.
But before you give up and go all in on ETFs, there are certainly companies that delivered. Again, maybe we should have known that they would, but some have shot the lights out. LOV recently, BXB, ABB, COL and even QAN. So, it not all doom and gloom for stock pickers. If you get it right and have done your homework, you will outperform by a factor of many times the Index ETF.
This is why it pays to have a diversified portfolio. It also pays to listen. Take CSL for instance, it ran hard into the results, as money was switched from CBA and the ‘boring’ banking sector into other defensives. That worked until reality cane home to roost. CSL was always going to be a difficult result. We had seen the new RFK Jnr assault on vaccinations and the Trumpian view on healthcare. We had seen a new heart drug fail and we knew that the company had been struggling a little, yet we were surprised when they confirmed this. Every analyst ever in CSL, is bullish. It is un-Australian not to be. Even now they are still bullish, although the price targets have been lowered considerably to better reflect the reality of the new share price. They all still love CSL. Hanging onto the memories of the good old days. But hell hath no fury like an analyst wrong.
Reporting season is now over, and the dust will settle. The computers can relax and stop hunting for technical levels that can trigger a mass exodus and stop losses going off like that frog in a sock. Wounds will be licked, fingers that were burnt will be bandaged and in time we will get our confidence back. We will venture back into the water of picking stocks. Those that delivered will bask in the glory of that for some time. Those that failed to launch will struggle and will reply on a catalyst to break the cycle. That will be updates at the AGM.
What can we then take into the next Murder Club season? First of course, do not disappoint! Seems obvious but still holds. It is also paramount to use our commonsense and even the Mark 1 eyeball to see what is going on in the real world. Analysts live in Ivory towers far removed from everyday experience. Maybe we need to go to Woolies more. and see what is happening on the ground. Maybe a trip to Coles will be worthwhile to gauge the difference. We certainly have to stop relying on the companies to keep us up to date with continuous disclosure. All those conference opportunities. And yet they still don’t come clean.
JHX would have known that things were turning down for some time. If they didn’t, you would have to question management data it was seeing day to day. Not only did they conceal it from existing shareholders, who they treated with such disdain, but also from the new Azek shareholders that took stock in JHX. A serious failure of management. They should have known that the market would treat them badly. And now has yet another reason to avoid JHX.
Do you give up on stock picking? Some may. Some may throw their hands in the air and say it is all too hard. Maybe it is. Maybe though you just have to build resilience. Accept that you will get the odd one wrong. You will have the odd surprise in your portfolio. Some will drop hard, but counter that with the winners. And there have been some big winners. Even, the likes of IEL have shown bears a clean pair of heels. And the shorts have been serious punished this season with some of the big resource shorts outdoing themselves. PLS is one. IEL fell into that basket. Up 30% on its results day. Extraordinary.
And there are others. BXB which is supposed to be dull, was anything but. Even ORG did well on its results. The likes of CDA were spectacular. There are winners. NXT and ASB.
Volatility does create opportunity. What is apparent that the companies doing badly are obvious in hindsight. What is less obvious is how extreme the moves are.
Next reporting season, come armed:
Maybe keep a stiff drink handy for results season. You may have to drown your sorrows or hopefully celebrate your outsized returns. Don’t give up on building a resilient portfolio of stocks, just work harder and think more about the companies you invest in. It really is worthwhile in the end.
All prices and analysis at 31 August 2025. This information has been prepared by Marcus Today Pty Limited. Marcus Today Pty Ltd ABN 57 110 971 689 is a Corporate Authorised Representative (no. 310093) of AdviceNet Pty Ltd ABN 35 122 720 512 (AFSL 308200). The content is distributed by WealthHub Securities Limited (WSL) (ABN 83 089 718 249)(AFSL No. 230704). WSL is a Market Participant under the ASIC Market Integrity Rules and a wholly owned subsidiary of National Australia Bank Limited (ABN 12 004 044 937)(AFSL No. 230686) (NAB). NAB doesn’t guarantee its subsidiaries’ obligations or performance, or the products or services its subsidiaries offer. This material is intended to provide general advice only. It has been prepared without having regard to or taking into account any particular investor’s objectives, financial situation and/or needs. All investors should therefore consider the appropriateness of the advice, in light of their own objectives, financial situation and/or needs, before acting on the advice. Past performance is not a reliable indicator of future performance. Any comments, suggestions or views presented do not reflect the views of WSL and/or NAB. Subject to any terms implied by law and which cannot be excluded, neither WSL nor NAB shall be liable for any errors, omissions, defects or misrepresentations in the information or general advice including any third party sourced data (including by reasons of negligence, negligent misstatement or otherwise) or for any loss or damage (whether direct or indirect) suffered by persons who use or rely on the general advice or information. If any law prohibits the exclusion of such liability, WSL and NAB limit its liability to the re-supply of the information, provided that such limitation is permitted by law and is fair and reasonable. For more information, please click here.