Cameron Robertson | Platinum Asset Management
For many Australian investors, the preferred equity allocation is up to 50% in local shares, a large allocation to Developed Markets (DM) equities and a much smaller position in Emerging Market (EM) shares.
That global equity allocation gives Australian investors access to more economic growth and attractive sector returns (e.g. from high performing areas like technology). It also offers the upside of the widest possible security selection – the chance, simply put, to own the world’s best, most attractively-priced companies.
In this article we look at Australian investors’ EM allocation. Allocating some funds to EM has a number of potential benefits.1
At Platinum, we’ve been asking ourselves whether Australian investors are getting maximum benefit from EM investing. We believe there’s a better, more efficient way to add EM diversification – and EM-style returns – to portfolios. Our conclusion is that Australian investors may achieve better outcomes if they invest in Asian shares rather than EM share funds.
Let’s look at what you get from a typical EM investment.
Some 80% of the MSCI Emerging Markets Index – both by market value and number of companies – is in Asian securities. The main non-Asian countries in the EM index are Brazil, South Africa, Saudi Arabia, Mexico and UAE. Those 5 countries account for 75% of the non-Asia component of the MSCI EM Index.
Figure 1. Where EM money goes
Source: MSCI Emerging Markets Index (AUD) 31 December 2024
Interestingly, these markets are dominated by financials and resources – think Saudi Arabia’s Aramco and Brazil’s Vale. For Australian EM investors that could be suboptimal. It means 20% of their EM exposure is in stocks that are sensitive to interest rates moves and macroeconomic trends. And Australian investors already have a significant exposure to those areas.
By taking the traditional EM route, Australian investors are adding to an already high exposure in miners and financials – and via markets with higher sovereign risk and weaker corporate governance.
Figure 2. Too close to home?
Source: MSCI Emerging Markets Index, MSCI EM ex Asia Index, MSCI USA Index, MSCI Australia Index, MSCI World Index and MSCI EM Asia Fact Sheets – 31 December 2024.
As we saw above, Asian assets already make up 80% of the emerging market index. The composition of that Asian element is revealing. By value, 95% of that Asian component comes from four markets: Taiwan, India, China and Korea. The good news is that those ‘TICK’ markets offer an attractive diversification from Australia.
Across those four markets the largest sectors include technology, the consumer, health care and industrials. That’s a US-like sector mix with little overlap to the Australian market.
These four markets also span a wide range of economic development.
Figure 3. The full spectrum of development (GDP/capita, USD thousands)Source: IMF, February 2025
The attraction of Asia as a replacement for broader EM exposure is underpinned by the region’s superior economic and demographic fundamentals.
Asia hosts 59% of the world population and produces 55% of global GDP. Over the past decade it has been the engine of the world economy, generating 70% of global GDP growth. GDP per capita is growing much faster in Asia than other regions.4
Figure 4. The full spectrum of growth (Forecast GDP growth rates (%) 2025/26 average)
Source: IMF WEO January 2025
As you can see below, Asian Emerging Markets have easily outperformed Non-Asia Emerging Markets over the past ten years.
Figure 5. Is Asian EM simply better EM?
Source: MSCI Emerging Markets Index, MSCI EM ex Asia Index, MSCI EM Asia Fact Sheets – 31 December 2024.
As we’ve shown above, Asia offers attractive demographic and economic fundamentals and good diversification from Australia.5 Crucially, the dominance of the TICK markets – Taiwan, India, China, and Korea – also make it a more efficient source of EM returns.
Typically, investing in Emerging Markets is seen as adding complexity and risk to a portfolio. The trade-off for the growth potential of EM economies is higher sovereign risk and generally weaker governance. For fund managers, managing this risk requires additional effort – and cost.
The dominance of the TICKs, however, means Australian EM investors can benefit from the Pareto Principle (the 80/20 rule). By investing in Asia – where some 80% of market value spans just four markets - fund managers can accumulate deep institutional knowledge, concentrate research resources, capture economies of scale and reduce trading costs.
That may make their EM investing more efficient – and that can mean better outcomes for their investors.
1 Obviously all investment decisions are highly personal and should be discussed with an adviser
2 Source: MSCI – MSCI World/Emerging Markets Indices A$ monthly returns.
3 Source: Factset.
4 Source: worldeconomics
5 There is only a 0.35 correlation between Australian markets and the MSCI EM Asia index. Source: MSCI
All prices and analysis at 19 March 2025. This document was originally published on firstlinks.com.au on 19 March and has been prepared by Platinum Investment Management Limited (trading as Platinum Asset Management) ABN 25 063 565 006 AFSL 221935. The content is distributed by WealthHub Securities Limited (WSL) (ABN 83 089 718 249)(AFSL No. 230704). WSL is a Market Participant under the ASIC Market Integrity Rules and a wholly owned subsidiary of National Australia Bank Limited (ABN 12 004 044 937)(AFSL No. 230686) (NAB). NAB doesn’t guarantee its subsidiaries’ obligations or performance, or the products or services its subsidiaries offer. This material is intended to provide general advice only. It has been prepared without having regard to or taking into account any particular investor’s objectives, financial situation and/or needs. All investors should therefore consider the appropriateness of the advice, in light of their own objectives, financial situation and/or needs, before acting on the advice. Past performance is not a reliable indicator of future performance. Any comments, suggestions or views presented do not reflect the views of WSL and/or NAB. Subject to any terms implied by law and which cannot be excluded, neither WSL nor NAB shall be liable for any errors, omissions, defects or misrepresentations in the information or general advice including any third party sourced data (including by reasons of negligence, negligent misstatement or otherwise) or for any loss or damage (whether direct or indirect) suffered by persons who use or rely on the general advice or information. If any law prohibits the exclusion of such liability, WSL and NAB limit its liability to the re-supply of the information, provided that such limitation is permitted by law and is fair and reasonable. For more information, please click here.