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Reporting season shows companies meeting challenges

The August reporting season was far better than originally feared by many market participants. Find out Jun Bei Liu’s biggest takeaways.

The August reporting season was far better than originally feared by many market participants. Analysts downgraded aggregate earnings by close to half a percent against an historic average of 0.8%. Downgrades were mainly on well-publicised cost headwinds, including raw materials price inflation and rising wages combined with now more expensive debt.

Pleasingly, offsetting costs, revenue growth was far stronger than expected, particularly for industrial companies. ASX200 non-financial revenue has been upgraded by 0.8% for the next 12 months, amongst some of the largest revenue upgrades in the last 20 years.


Fear leading up to the reporting season

There was a lot of uncertainty in the past 12 months, as the world moved from pandemic fears to the reopening of economies, while rampant inflation also caught the world by surprise. The share market is a fantastic gauge for fear and greed and has been on a rollercoaster ride, with investors switching from inflation fear to recession fear.

Consumer and corporate confidence plunged, and news reports of falling house prices become common place. As central bankers in Australia (and overseas) appear committed to raising rates, analysts were consistently downgrading the earnings outlook for corporates.

This reporting season was heavily anticipated, as investors prepared to assess just how bad the state of our economy is.

And the truth is, it’s not that bad.


How we fared on specific companies

Consumer sentiment, by and large, seems to be holding up well. Most retailers reported strong FY22 performances and even the July and August trading updates have been exceptional (partly due to cycling lockdowns last year in Sydney and Melbourne).

The likes of JB Hi-Fi (ASX:JBH) and Super Retail Group (ASX:SUL) have both seen strong share price recovery post result as trade remains buoyant.

Consumer staples such as Coles Group (ASX:COL) and Woolworths Group (ASX:WOW) that have been the investor favourites off the back of expectations they would be inflationary beneficiaries, have both disappointed. They have been unable to pass on all the cost inflation to consumers and say they need to provide more promotions to draw consumers into stores.



Not surprisingly, costs were highlighted as an issue for most businesses during reporting season, though most are able to pass through higher prices. Labour costs have been cited as most acute and the margins outlook over the next 12 month will be under pressure. This is perhaps an indication that inflation is likely to be elevated for some time yet.

Housing stocks experienced continued demand and there is an extended pipeline for the building materials businesses. We are seeing sharp falls in forward new builds as rates rise. For building materials businesses though, rising cost pressure is the main issue, with many unable to offset this with price increases. This is the area of concern in the next 12 months as demand falters.

Commodities businesses have mostly reported strong revenue growth, however they have been dampened by sharp rising costs. Despite being awash with free cash flow, many have chosen to pay out less than expected in dividends, as they contemplate acquisitions and growth in capital expenditures.


Mixed results from tech

The big laggard in performance over the past 12 months has been the technology sector. It is true that most of them have reported better results, although this is more as a result of cost savings, rather than a brighter revenue outlook.

Equally, we have heard from many unprofitable businesses this season that are setting out a clear path to profitability and have subsequently been rewarded by sharp share price jumps, some of up to 50% on the day. One such company is Kogan (ASX:KGN).



We also seen takeovers in this sector as many of those fast-growing businesses are now trading on their cheapest revenue multiples in years. Aerial imagery technology and location data company, Nearmap (ASX:NEA), is a good example, defying sceptics and delivering good results with a takeover bid at a 40% premium.

Some of the other bright spots of this reporting season also include likes of China-facing companies such as Treasury Wines and A2 Milk. Both former market darlings underpinned by structural demand from Asian consumers experienced significant earnings challenges as China has undergone regulatory reform and lockdowns. Pleasingly both have now come through with strong outlook for the coming years as they overcome near term challenges. We believe businesses such as these will continue to deliver returns regardless of economic cycle.


In better shape than expected

There has never been a dull moment during this reporting season, and it was good to see many corporates continuing to experience buoyant trading conditions and managing rising costs. We are heading into a weaker FY23 as consumers and corporates tighten their belts, though we are still expecting above trend earnings growth in the high single digits (excluding resources companies). In short, our economy still in good shape.


First published on the Firstlinks Newsletter. A free subscription for nabtrade clients is available here.



Jun Bei Liu is Lead Portfolio Manager, Alpha Plus Fund at Tribeca Investment Partners. Analysis as at 01 September 2022. This information has been provided by Firstlinks, a publication of Morningstar Australasia (ABN: 95 090 665 544, AFSL 240892), for WealthHub Securities Ltd ABN 83 089 718 249 AFSL No. 230704 (WealthHub Securities, we), a Market Participant under the ASIC Market Integrity Rules and a wholly owned subsidiary of National Australia Bank Limited ABN 12 004 044 937 AFSL 230686 (NAB). Whilst all reasonable care has been taken by WealthHub Securities in reviewing this material, this content does not represent the view or opinions of WealthHub Securities. Any statements as to past performance do not represent future performance. Any advice contained in the Information has been prepared by WealthHub Securities without taking into account your objectives, financial situation or needs. Before acting on any such advice, we recommend that you consider whether it is appropriate for your circumstances. 

About the Author

Firstlinks is an investments newsletter providing content written by financial market professionals with experience in wealth management, superannuation, banking, academia and financial advice. Authors are investors and market practitioners with long careers in senior management positions. Firstlinks shares both their knowledge and their battle scars. Our community of 80,000 users discusses ideas from an informed and impartial point of view. Firstlinks was acquired by Morningstar Australasia in October 2019 to enable an expansion of its services and audience.