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Where to hunt for dividend paying stocks

Dividend-income strategies can be effective provided they’re designed to tap into a wider opportunity set beyond traditional dividend payers alone.

Karen Watkin | AllianceBernstein

Dividend-income strategies can be effective provided they’re designed to tap into a wider opportunity set beyond traditional dividend payers alone.


Dividend stocks: Long-term outperformance, but episodic returns

Source: Firstlinks, 2023

Past performance does not guarantee future results. As of December 30, 2022. Source: MSCI and AllianceBernstein (AB).


Traditional dividend stocks: the risks of a narrow focus

Dividend-income strategies play an important role for multi-asset income portfolios. But they can also run the risk of being too narrowly focused, which can limit both income potential and upside participation when equity markets rise.

Traditional dividend strategies tend to be more defensive, outperforming when economies slow. That’s because companies able to pay high and consistent dividends are often more mature, with relatively stable business models and stronger balance sheets, which can help them navigate periods of market stress.

However, investing solely in traditional dividend-paying companies could sacrifice returns through some parts of the cycle. Dividend-payers tend to have value traits and, as a result, are natural competitors to high-growth companies that reinvest profits to expand their business instead of returning them to shareholders. Therefore, when growth is more rewarded, dividend payers tend to lag.

For these reasons, we believe a more thoughtful and diversified approach to dividend investing makes sense.


The dividend income universe faces a growing challenge

Recent market dynamics have also highlighted how leaning purely into high-dividend stocks can come with larger-than-usual unintended risks that need to be carefully managed.

For instance, the rise in market capitalizations of fast-growing, often tech-focused companies has created an environment where less than half of the global universe is paying a dividend over 2%. This has shrunk the opportunity set for traditional dividend investors—we think this underscores the need for income seekers to expand into other areas of the equity market.

Less than half of global stocks pay a dividend of over 2%

Past performance does not guarantee future results. As of February 28, 2023. Source: MSCI and AB.


This large divide between high-growth companies and traditional dividend payers is changing the behavior of the dividend-stock universe, which is acting more defensively than usual, with steadily declining sensitivity to the broader equity market. This trait helped in 2022’s challenging market but is likely to reduce upside participation when markets deliver strong returns. This was true in 2020’s growth-led rally, when dividend stocks underperformed by around 16%; a similar downtrend is also unfolding in 2023.

We believe that the approach to dividend investing in today’s market should be designed to counter some of these challenges.


Beyond payouts: Factors help expand the dividend-investing universe

In our view, a quantitative-driven process can be an effective way to include stocks that would typically be beyond the universe of traditional dividend strategies. A more systematic approach can better harvest yield across countries, styles and sectors. It also helps to assess stocks based not just on dividend yield, but also on additional risk premia like price momentum, quality and earnings strength, which can help build a more well-rounded portfolio.

Casting a wider net may help to avoid unintended concentrations in style factors, sectors and narrow ranges of dividend levels, an increasingly likely result when focusing on traditional dividend payers alone. Big swings in sector returns can be more common, and their dispersions dominate most other factors in investment performance. This trend accelerated with the COVID-19 pandemic “winners and losers” of 2020 and 2021, with technology dominating all other sectors; in 2022, concerns of high inflation and rising interest rates took center stage, leading energy to outperform, while more defensive sectors such as healthcare and consumer staples retreated far less than others.

The growing shift in sector composition between the broad equity market and traditional dividend payers, along with the greater dispersion in industry leaders and laggards, has led to larger than usual differences in short-term performance between high-dividend and broad market indices. For some investors focused purely on income, this could mean their returns will deviate more than usual from core equity performance.

A more systematic approach to dividend-investing can help to reduce sector differences, most notably with a lower structural overweight to consumer staples and—crucially—a minimal underweight to technology, which can help to minimize tracking error versus the broader equity market.


Traditional dividend approaches could lead to unintended exposures

Past performance does not guarantee future results. As of February 28, 2023. Source: MSCI and AB.


The dynamics of dividend investing in an income strategy

Dividend stocks are one of many important building blocks in a multi-asset income strategy. Investors should constantly weigh how a dividend-income allocation complements other building blocks as market patterns evolve. For example, investors should consider the relative yield advantage between stocks and bonds when assessing the role of dividend equities.

Just 18 months ago, high-dividend equity yields were more than double those of high-quality bonds and generating almost the same income as high-yield bonds. Today, bonds offer considerably more income than equities: high-yield bonds offer twice the yield of stocks, while high-grade bonds offer a yield advantage of more than 1%. In this environment, it’s more important than ever for equities to provide room for capital appreciation alongside their dividend income.

We believe that by taking a more systematic approach and thoughtfully combining stocks across the income spectrum while also balancing sectors and other types of risk premia, investors can capture an attractive level of dividend income without sacrificing return.


First published on the Firstlinks Newsletter. A free subscription for nabtrade clients is available here.



Karen Watkin is a Portfolio Manager at AllianceBernstein. Analysis as at 27 April 2023. This information has been provided by Firstlinks, a publication of Morningstar Australasia (ABN: 95 090 665 544, AFSL 240892), for WealthHub Securities Ltd ABN 83 089 718 249 AFSL No. 230704 (WealthHub Securities, we), a Market Participant under the ASIC Market Integrity Rules and a wholly owned subsidiary of National Australia Bank Limited ABN 12 004 044 937 AFSL 230686 (NAB). Whilst all reasonable care has been taken by WealthHub Securities in reviewing this material, this content does not represent the view or opinions of WealthHub Securities. Any statements as to past performance do not represent future performance. Any advice contained in the Information has been prepared by WealthHub Securities without taking into account your objectives, financial situation or needs. Before acting on any such advice, we recommend that you consider whether it is appropriate for your circumstances. 

About the Author

Firstlinks is an investments newsletter providing content written by financial market professionals with experience in wealth management, superannuation, banking, academia and financial advice. Authors are investors and market practitioners with long careers in senior management positions. Firstlinks shares both their knowledge and their battle scars. Our community of 80,000 users discusses ideas from an informed and impartial point of view. Firstlinks was acquired by Morningstar Australasia in October 2019 to enable an expansion of its services and audience.